From brand identities to digital products, her work combines structure and storytelling to connect audiences and ideas.

She currently works as a Graphic Designer at Texas Instruments, contributing to a global corporate creative operation across print, digital, presentation, and event communications. Alongside her role at TI, she works as a design consultant for startups, supporting its growth and innovation through strategic research, brand development, and visual systems. Her practice spans both large-scale corporate environments and founder-led organizations, allowing her to work across different levels of scale, structure, and creative problem-solving.

She has transformed the visual landscape of Texas Christian University through collaborations with departments such as Student Affairs, KTCU 88.7 Radio, Bob Schieffer College of Communication, and Campus Recreation & Wellness Center, while also working with Dallas–Fort Worth clients including Alliance for Children, Righteous Foods, and Greater Impact. Born and raised in Vietnam, later moved to Hungary, and now based in Fort Worth, Demi draws on her cultural journey to uncover the essence of identities and connect brands with Gen Z audiences.

Her experience includes roles as a Graphic Design Intern for TCU Student Affairs Marketing and Design Lead for TCU’s National Student Advertising Competition team, alongside an independent practice spanning brand identities, illustrations, and award-winning posters and photography. In 2023, she founded Vietype, a digital archive preserving Vietnamese typography from the late 1960s–80s, sparking wider conversations on type and cultural identity.

Recently completed her BFA in Graphic Design, Demi has exhibited in shows such as the Student Research Symposium and Kick A** Graphic Design Exhibition, and remains active in AAF, DSVC, and AIGA. Her work has been recognized with the Nordan Scholarship in Art, Creative Quarterly, DSVC, and Graphis International Awards.