Gates Foundation

“The Job Is Not Done” is a campaign for the Bill & Melinda Gates Foundation, confronting the stark reality that polio—99.9% eradicated globally—still paralyzes children in the last remaining strongholds. Though preventable with a 50-cent vaccine, gaps in access, conflict, and misinformation keep the virus alive. The campaign distills Gates’ conviction from Inside Bill’s Brain: eradication isn’t a matter of “good enough.” It’s 100%—or it’s failure. No 97%. No 99%. Keep researching. Keep mapping. Keep delivering. Keep funding. The work continues until the final case.Visually, the phrase “NOT” is ruptured by a spiraling red “O”—a chaotic vortex echoing polio’s unchecked spread. This mark scales from wallscape murals to social posts to bold t-shirt graphics: urgent, unmistakable, and impossible to ignore.