Greater Impact

For my final semester with Roxo Agency, our pink team partnered with Greater Impact, a nonprofit that empowers youth and young adults through job training and employment opportunities. The organization came to us with only a logo and a vision to grow. We built a complete 32-page brand standards system to establish consistency and clarity across their expanding programs. The identity centered on the main brand, Greater Impact, with two sub-brands—Lawn Care and Screen Printing—each represented through tailored moodboards: Empowering Growth, Nurturing Renewal, and Creative Impact. I developed a geometric adaptation of their arrow logo to create a unified mark system that flexes across all sub-brands. Alongside the identity, we designed a refreshed website concept to make their storytelling more engaging and accessible.