Cap Guy

Cap Guy is a creator brand identity celebrating the energy, insight, and confidence of modern sports broadcasting. The concept draws from the rhythm of live commentary—where speed, stats, and storytelling come together to capture every moment with precision and personality. The brand embodies those qualities through a visual system that feels fast, smart, and human, supported by a confident and witty tone of voice. Informed by research into MLB and British football identity systems, the design expands across logo, sub-brands, and billboards to position Cap Guy as a bold, media-ready creator brand built for the next generation of sports voices.