Creator

YouTube has over 2.7 billion monthly users, with creators like MrBeast surpassing 250 million subscribers and the platform seeing over one billion hours of watch time every day. For Gen Z, it’s not just a site—it’s a cultural foundation. We grew up with YouTube the same way previous generations grew up with TV. After comics and movies, it became my home base—the place where I learned, laughed, and felt inspired by people turning cameras into creative tools. I’ve always loved how YouTube strips away the middlemen—no ad execs or gatekeepers, just creators and audiences connected through shared curiosity. Creator is my love letter to that world: a magazine celebrating the new generation of filmmakers, storytellers, and digital pioneers shaping the Creator Economy. I designed the full editorial system, from covers and content structure to special features, layouts, and merchandise that honor the platform redefining what it means to create.