Phoenix

In 2025, California faced one of its most destructive wildfire seasons—over 480 fires burned nearly 60,000 acres, destroying more than 16,000 structures and displacing thousands of families. Phoenix Wildfire Foundation is a nonprofit environmental brand created to support recovery, provide resources, and rebuild communities affected by fire. The name Phoenix represents resilience and renewal—rising from loss toward restoration. Its visual identity transitions from ash to flame to light, symbolizing movement, strength, and hope. Built around three branches—Research, Tech, and Media—the foundation offers evacuation planning, live fire-tracking, donation access, and communication tools that connect people when it matters most. Phoenix redefines fire not as an end, but as a beginning—a spark for collective rebuilding and growth.