Brisbane Olympics

Winning the bid as the second Australian host city, Brisbane 2032 introduces a brand that feels bold, modern, and worthy of welcoming the world's greatest sporting event. The identity captures the city’s balance of innovation and ease, reflecting a place where global ambition meets local warmth. It’s built around three elements—the emblem, pictograms, and visual system—each connected through motion and harmony. The emblem’s intersecting shapes suggest unity and competition, while the pictograms draw from Aboriginal dot art and the history of Olympic symbols to represent sport as a shared language. Applied across signage, broadcast, and environments, the brand moves with clarity and energy, mirroring Brisbane’s subtropical character, and sense of community.