NPAT

The Native Prairies Association of Texas (Fort Worth Chapter) is a nonprofit organization dedicated to conserving, restoring, and educating the public about Texas’ native prairies and grasslands. Initially selected to create a series of social media graphics, I developed the concept built around three key actions — Restore, Conserve, and Educate. After approval, the concept was elevated to a full OOH billboard campaign, created in collaboration with Dallas-based photographer Sean Fitzgerald. The final designs were displayed across seven digital billboards throughout the Fort Worth area on December 5, 2025, bringing the message of prairie preservation to a wider public audience.